If you are a doula wondering whether you really need a website, you are not alone. Many doulas build successful practices through word of mouth, social media, and doula directories. So why would you need a website on top of all that?

The short answer: because it is the only part of your online presence that you truly own and control.

Social Media Is Rented Space

Instagram and Facebook are powerful tools for connecting with potential clients. But they come with a fundamental problem — you do not own them. Algorithm changes can slash your visibility overnight. Account restrictions can lock you out without warning. And your content is scattered across posts, stories, and reels rather than being organised in a way that helps families understand exactly what you offer.

A website is your permanent home on the internet. It does not depend on any platform's algorithm, it will not disappear if a social network changes its rules, and it presents your services in a clear, professional format that helps families make informed decisions.

Families Search Google, Not Just Instagram

When an expectant parent starts looking for a doula, many of them turn to Google. They search for things like "doula near me", "birth doula in Bristol", or "what does a doula do". Without a website, you are invisible to these families. No matter how strong your Instagram presence is, it will not appear in local Google search results the way a properly optimised website will.

A Website Builds Trust and Credibility

Think about the last time you considered hiring a professional — a plumber, a photographer, a therapist. If they had a professional website with clear information about their services, testimonials, and an easy way to get in touch, you probably felt more confident about contacting them. The same applies to your doula practice.

A website signals that you take your practice seriously. It gives families a place to learn about your approach, read testimonials from previous clients, understand your pricing, and contact you — all without the back-and-forth of direct messages.

It Does Not Have to Be Expensive or Complicated

One of the biggest barriers for doulas is cost. Traditional web design agencies charge thousands of pounds, which is hard to justify when you are building a practice. But it does not have to be that way. At Doula Website Co, we build professional doula websites for just £200 per year with no setup fee — and your site is live within 48 hours.

You do not need to be technical, you do not need to learn website builders, and you do not need to spend weeks going back and forth with a designer. We handle everything and give you a simple CMS to manage your content going forward.

The Bottom Line

A website is not a luxury — it is a foundational tool for any doula who wants to attract clients beyond their immediate network. It works for you around the clock, it helps families find and trust you, and it gives you a professional home that no algorithm can take away.