One of the most common questions we hear from doulas is "how much should I spend on a website?" It is a fair question, and the answer varies enormously depending on the route you take. Let us break down the real costs so you can make an informed decision.

Option 1: DIY Website Builders (£100–£300 per year)

Platforms like Wix, Squarespace, and WordPress.com let you build a website yourself for a relatively low cost. Plans typically range from £100 to £300 per year. The catch is that you need to invest significant time learning the platform, choosing and customising a template, writing all your content, and figuring out the technical details. For many doulas, this time investment is the real cost.

These platforms also have limitations. Performance is often mediocre, SEO capabilities are restricted, and you are locked into the platform's ecosystem. If you ever want to move, you are essentially starting over.

Option 2: Freelance Web Designer (£500–£2,000)

Hiring a freelance web designer is a step up from DIY. You get a more professional result without having to learn a website builder. Costs typically range from £500 to £2,000 depending on the designer's experience and the complexity of the site. The trade-off is that quality varies enormously, timelines can stretch to weeks or months, and ongoing updates often incur additional charges.

Option 3: Web Design Agency (£2,000–£10,000+)

A professional web design agency will typically charge between £2,000 and £10,000 or more for a custom doula website. You get a bespoke design, professional copywriting, and a polished result. But for many doulas — especially those just starting out — this is simply not a realistic investment. Annual maintenance fees of £500 or more are also common on top of the initial build cost.

Option 4: Niche-Specific Website Service (£200–£500 per year)

This is the category Doula Website Co falls into. By specialising exclusively in doula websites, we have streamlined our process to deliver professional results at a dramatically lower cost. You get a custom-designed website, full CMS control, exceptional performance, and ongoing support — all for £200 per year with no setup fee.

The reason we can offer this pricing is specialisation. We are not designing every website from scratch — we have built a system specifically for doula websites that lets us deliver high-quality results quickly and efficiently.

What Should You Actually Spend?

Our honest recommendation: spend as little as possible while still getting a professional, fast, well-optimised website. The money you save on your website is money you can invest in your training, your marketing, or simply back into your practice. What matters is not how much you spend — it is whether your website effectively represents your practice and helps families find you.

A beautifully designed, high-performance website does not have to cost thousands. It just needs to be built by people who understand what doulas need.