When you are planning your doula website, it can be overwhelming to figure out what pages you actually need. You want enough content to be helpful without creating a confusing maze of pages that visitors get lost in.

Here is our recommended structure based on building websites for doulas. These are the pages that consistently help doulas attract enquiries and convert visitors into clients.

1. Homepage

Your homepage is often the first impression a potential client has of your practice. It should immediately communicate who you are, what you do, and who you serve. Include a clear headline, a brief overview of your services, some form of social proof like a testimonial or two, and a prominent call to action that makes it easy for visitors to get in touch.

2. About Page

Families choosing a doula are making a deeply personal decision. They want to know who you are, what drew you to birth work, and what your approach is. Your about page should tell your story authentically — your training, your philosophy, and why you are passionate about supporting families. Include a professional photo of yourself so visitors can put a face to the name.

3. Services Page

Clearly outline what you offer. If you provide birth doula services, postnatal support, antenatal classes, or other services, give each one a clear description. Explain what is included, how the process works, and what families can expect. This page answers the question "what will I actually get if I hire you?" — which is exactly what potential clients need to know.

4. Testimonials Page

Social proof is incredibly powerful for doulas. Hearing from other families about their positive experiences with you is often the deciding factor. Collect testimonials from past clients and display them prominently. Include the client's first name and any details they are comfortable sharing — even a photo if they agree. Real stories from real families build trust like nothing else can.

5. Contact or Get Started Page

Make it easy for potential clients to reach you. A simple contact form with fields for name, email, and a message is all you need. Avoid asking for too much information upfront — you can gather details during your consultation call. Include a warm, encouraging message that lets visitors know you are looking forward to hearing from them.

6. FAQ Page

A FAQ page addresses common questions and concerns before they become barriers to enquiry. Cover topics like what a doula does, how you work alongside midwives, what happens if a birth does not go to plan, and practical questions about pricing and availability. This page also helps with SEO, as it naturally targets the questions people are typing into Google.

7. Blog

A blog is optional but highly recommended. Regular articles about pregnancy, birth, and postnatal topics help your site rank for a wider range of search terms, demonstrate your expertise, and give potential clients a reason to spend more time on your site. Even one article a month can make a meaningful difference to your search visibility over time.

Start Simple, Grow Over Time

You do not need to launch with every possible page. Start with the essentials — homepage, about, services, contact — and add more as your practice grows. The beauty of having a CMS is that you can add new pages whenever you are ready, without needing a developer.